Life beyond ticker symbols

I used to obsess over large internet businesses, especially publicly traded ones like Google, Yahoo, and Microsoft. I am genuinely interested in the search business as it relates to my own profession and to society as a whole, but I have also been interested in it because I used to find pleasure in trading stocks. While my trading added a decidedly personal twist to my blog posts, I didn't find the trading itself fulfilling.

In my posts Searchonomics and and It's Search, Stupid, I crafted my own big-picture view of the search industry and the "Internet's Winners and Losers", but I ended up finding myself tracking ticker symbols a bit too much...and I'm no day trader. In fact, I haven't bought or sold a single share in over four months. I no longer find tracking stocks exciting, so Yacrosoft will no longer cater directly to the investment crowd. So, you won't find me talking about stocks very often, but I will certainly continue to talk about companies as they relate to technology, business, and economics.

For these reasons I am dropping the moniker "The Internet's Winners and Losers". I am leaving it the title of the blog as just "Yacrosoft" for the time being until I can better define the direction I am taking.

In the short term I plan on writing more about sustainability in an effort to complement conventional thought on the topic.