New Facebook Profile?

I just received an odd e-mail from the Facebook Ad Team, outlining some of the changes that will be made to Facebook profiles and ad units. I will not comment on those changes until I can see some of the results firsthand from my own ad campaigns. Similarly, I cannot comment on even an initial reaction to the aesthetics of such changes until I can even see a demo of these changes. Tech Crunch just reported on the FriedFeedization of Facebook. In this post the blog claims you can see a demo of your new Facebook profile at new.facebook.com, but this subdomain simply redirects me to the regular Facebook homepage.

This frustrates me for three reasons:

1) Tech Crunch put up a link whose target was not what I expected it do be. I expect more from the popular tech blog.
2) Facebook often launches new services in an uneven fashion, offering them to certain people and not to others. This leads to confusion when asking friends "did you see that new thing on Facebook."
3) Most importantly, I'm upset that I can't see the changes when I'd like to write a blog post about the new ad setup.

I'll be heading to the Canadian wilderness for the rest of the week, but will hopefully have something substantial to report next week on the new Facebook changes. (All I know now is that ads will be served up on the righthand side and will come in twos, instead of a single ad unit.)

UPDATE: I can now see the new Facebook design from that same link, new.facebook.com. I will still comment on it at a later date because I still don't have any real results to share from an advertiser's perspective. This will come next week.