April traffic statistics showed Google sites eclipsing Yahoo! sites in unique visitors for the first time ever. It appears that Google has maintained its small lead for the #1 spot in the US audience for another month, according the following ComScore statistics for May:
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Yahoo! still holds the lead in pageviews. This is very valuable to Yahoo!, but why doesn't it worry Google? Because Google makes money by sending visitors to other websites through sponsored links. The short nature of web visits is Google's strength, not it's weakness. Google's brand power relies on its ability to direct people to their desired content sources quicker than any other search engine on the web.
Whether Google actually does this or not, it's perception that counts in this game.
Wednesday, June 18, 2008
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